Marcus Beale gave a lecture on fees at the University of Cambridge Part 3 professional practice course on 27 June 2018. He began by asking: why pay an architect anything at all? Ray and Charles Eames drew a beautiful Venn diagram showing the intersection between the interests of client and architect and the needs of society. Where they meet is the place where you are most valuable, and it’s all about value for money. Architects add value to sites and reduce risk in the construction process. Marcus explored how architects and clients choose each other, how an architect calculates the cost price and sets profit, and gave some suggestions as to how to present fee proposals and how to win a job even when your fees are higher than the competition. For a text of the lecture click here: 2018_Architects_Fees_Marcus_Beale_B